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Discovery: The Quest for Breakthrough Ideas
內容大綱
In the Third Edition of Winning at New Products, published by Basic Books and distributed by Perseus Books, Professor Robert Cooper of McMaster University demonstrates why consistent product development is vital to corporate growth and explains methods for maximizing the chances of success. Chapter 6, "Discovery: The Quest for Breakthrough Ideas," is the second of six chapters on the implementation of the author's Stage-Gate, a process for driving new products to market successfully and quickly. The author presents his thinking on the earliest phase of the Stage-Gate process: coming up with breakthrough new product ideas.