個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Growing Pains
內容大綱
Building Social Business (2010) is a book of 9 chapters written by 2006 Nobel Peace Laureate Muhammad Yunus and published by Public Affairs/Perseus Books Group. The objective of social business is to create self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that serve the poor. Yunus demonstrates how social business transforms lives, offers practical guidance for those who want to create social businesses of their own, and argues that public and corporate policies must adapt to make room for the social business model which, in his view, has the potential to reduce the negative fallout from free-market enterprise. Chapter 2 discusses the birth of a social business focused on aiding the poor. Groupe Danone, famous worldwide for its yogurt, launches Grameen Danone, a pioneering social business selling products fortified with nutrients that Bangladeshi children lack.