個案資料

Group Genius, written by Keith Sawyer of the University of Washington, is a three-chapter book published by Perseus Books/Basic Books. Composed of three parts - the collaborative team, the collaborative mind, and the collaborative organization - the book explores the power of human collaboration in generating innovation. Part I uses examples of creative collaboration to show that the most effective collaborations are not designed and mandated by top levels of an organization but, rather, improvisational. Part II examines research from the natural and social sciences on the collaborative nature of the mind; one key theme is that even though insight feels like a solitary exercise, it is actually rooted in collaboration. Part III highlights the real-world potential of organizational innovation by discussing companies designed to maximize collaboration such as Cisco, Apple, YouTube, Whole Foods, and Toyota. Chapter 7 highlights the vital role that conversation - the author calls it "the engine that drives collaboration"-- plays in fostering creativity. He examines the work of numerous researchers who have investigate possible links between group interaction and innovation. Over the years,businesses have tried to create unique conversational formats to enhance the power of collaboration, and the author gives us a glimpse of some of those techniques, as William J. Gordon's synectics, a group creativity technique designed to foster collaborative analogies.

• Hiring and recruitment
• Personal productivity
• Product development
• Teams
• Innovation
• Entrepreneurship
• Fostering collaboration
• Corporate strategy
• Information management