個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Collaborating with Customers
內容大綱
Group Genius, written by Keith Sawyer of the University of Washington, is a three-chapter book published by Perseus Books/Basic Books. Composed of three parts - the collaborative team, the collaborative mind, and the collaborative organization - the book explores the power of human collaboration in generating innovation. Part I uses examples of creative collaboration to show that the most effective collaborations are not designed and mandated by top levels of an organization but, rather, improvisational. Part II examines research from the natural and social sciences on the collaborative nature of the mind; one key theme is that even though insight feels like a solitary exercise, it is actually rooted in collaboration. Part III highlights the real-world potential of organizational innovation by discussing companies designed to maximize collaboration such as Cisco, Apple, YouTube, Whole Foods, and Toyota. Chapter 10 further explores the innovative potential an organization can foster in the collaborative webs of its customers. The author explains how organizations can incorporate these customer-driven collaborative webs into their business models.