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Creating the Collaborative Economy
內容大綱
Group Genius, written by Keith Sawyer of the University of Washington, is a three-chapter book published by Perseus Books/Basic Books. Composed of three parts - the collaborative team, the collaborative mind, and the collaborative organization - the book explores the power of human collaboration in generating innovation. Part I uses examples of creative collaboration to show that the most effective collaborations are not designed and mandated by top levels of an organization but, rather, improvisational. Part II examines research from the natural and social sciences on the collaborative nature of the mind; one key theme is that even though insight feels like a solitary exercise, it is actually rooted in collaboration. Part III highlights the real-world potential of organizational innovation by discussing companies designed to maximize collaboration such as Cisco, Apple, YouTube, Whole Foods, and Toyota. Chapter 11, the book's final chapter, discusses the broad-scale implementation of group genius in the global economy. The author explains the importance in the shift of the modern workforce from traditional manufacturing to a creativity-based core. He also examines issues surrounding intellectual property rights and argues for certain modifications in the current U.S. legal system in order to spur creativity and collaboration.