個案資料

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 1, The Transformation of Everyday Life (12 pages), the author explores the cultural changes of the 20th century and the forces behind them. He posits that, although the advances in technology during the latter half of the century have dramatically altered our daily lives, the most significant changes have been to our underlying value systems and cultural norms. He attributes these changes to the results of a shift in our society which not only values, but systemizes and cultivates, human creativity. He explains his theory of the Creative Class and why he believes we are on the verge of a new world order.

• Change management
• Finance and investing
• Talent management
• Creativity
• Innovation