個案資料

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 2, The Creative Economy (20 pages), begins the first section of the book, which builds an understanding of the Creative Age. The author explores the creativity and the role it plays as the central theme of our time, focusing on three key aspects of creativity: how it is essential, multi-faceted, and in tension with organization. He presents an in-depth look at the basic concept of creativity by summarizing the most important writing and study involving the topic in the past few decades. This commentary includes a discussion of the relationship between creativity and organization, thoughts on why creativity is on the rise, and the development of his insight into creativity in the factory environment.

• Change management
• Finance and investing
• Creativity
• Innovation
• Talent management