個案資料

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age comIn Chapter 3, The Creative Class (28 pages), the author explains why this class as a group with shared values and characteristics that holds a particular place in our economic structure. He posits that the class system is based on a person's economic function and that members of the Creative Class have occupations that focus on making new products, services, or ideas. The chapter updates the author's original research on the Creative Class, examines the growth of this group in the past decade, and compares this with data on the working and the service classes. New research expands on the relation between gender and race in the creative class. The author outlines the values of the creative class: individuality, meritocracy, diversity and openness.

• Creativity
• Change management
• Finance and investing
• Innovation