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Inside Microsoft: Balancing Creativity and Discipline
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When Robert Herbold came to Microsoft from Procter & Gamble in 1994, he saw firsthand why Bill Gates had hired him as chief operating officer: Although certain practices promoted the company's innovative culture and ability to turn on a dime, others created chaos rather than creativity and actually impeded quick course corrections. The operational mess resulted from divergent practices and incompatible systems. Herbold's mission was to bring discipline to the organization without undermining the very characteristics that had made Microsoft successful. Herbold created central systems that gave managers instant access to standardized data on each business and geographical unit. Imposing this operational discipline not only slashed operating costs as a percentage of revenue but, somewhat counterintuitively, also made the company more flexible and more responsive to business changes. The article contains useful lessons for any large company attempting to improve profitability by balancing centralized discipline and individual innovation.