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The CEO Can't Afford to Panic (HBR Case Study)
內容大綱
When a bomb explodes in a train station in Boston, the executive team of a financial services firm across the street is plunged into crisis mode. No one is prepared for the city's request to use the firm's lobby as a triage center and temporary morgue. The CEO's instinct is to say yes, but as his team debates the consequences--liability issues, the effect on traumatized employees--he realizes just how complicated a decision it is. Two experts comment on this fictional case study in R1003L and R1003Z. James J. Dunne III, senior managing principal at Sandler O'Neill + Partners, says that acting ethically is what saved his firm after 9/11. Leonard J. Marcus, founding codirector of the National Preparedness Leadership Initiative, advises the CEO to do what will help employees bounce back the quickest.