個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Coherence Premium
內容大綱
The pressure to grow the top line is so intense that most companies pay too much attention to expansion, and not enough to building strong internal capabilities. A few companies start from the other direction: They figure out what they're really good at and then develop those capabilities (three to six at most) until they've created a set of complementary, best-in-class competencies. For them, strategy then becomes a matter of aligning what they do well with the right marketplace opportunities-and the market rewards them with sustainable, superior returns.