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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Why You Need a New-Media "Ringmaster"
內容大綱
Social technologies are helping-if not forcing-marketers to form new kinds of relationships with customers. But traditional brand management models don't account for these new kinds of interactions between companies and consumers. Brand marketers need to update their models to include "new-media ringmasters"-digitally savvy executives who move fast, understand how to integrate social media into corporate communications, and can organize cross-functional teams.