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Are Our Customer Liaisons Helping or Hurting? (HBR Case Study)
內容大綱
An Indian hospital creates a new customer liaison role--the patient care executive--but as its rate of attrition for physicians rises in an extremely tight talent market, leaders begin to wonder whether friction between the PCEs and doctors is the problem. This fictional case study features expert commentary by Rana Awdish, Ashutosh Raghuvanshi.