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Pull the Plug on a Project with an Uncertain Future? (Commentary for HBR Case Study)
內容大綱
In this fictional case, Alex, a real estate developer, is at a crossroads in the midst of the coronavirus pandemic. His company is a year away from completing a 700,000-square-foot commercial office complex in downtown Moscow, but construction has paused, and the economic future is uncertain. One of his partners, who's with a Russian company, proposes that they cut their losses and sell to a company in Kazakhstan. The other, a managing director with a large investment portfolio, thinks they can ride out the crisis. Alex has put six years into this project; now he must decide how to proceed. This fictional case study by Cody Evans and Chris Mahowald features expert commentary by Sheila Botting and Brian Patterson.