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The Science and Art of Business
內容大綱
For competitive advantage in the 21st century, firms must be able to access and balance both the science of business and the art of business. Knowledge advances along four categories: from mystery to heuristic to algorithm to code, described here. Today's businesses can create value in two fundamental ways: first, by operating a business within a single knowledge category; i.e. either by running a heuristic, an algorithm, or code; and second, by instigating a progression along the sequence of knowledge from mystery to heuristic, heuristic to algorithm or algorithm to code. Doing both concurrently is critical to a modern organization's success.