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The Designful Company
內容大綱
Design contains the skills to identify possible futures, build bridges to customers and crack 'wicked problems'. For businesses to bottle the kind of experiences that rivet minds and run away with hearts, they need to do more than hire designers: they need to be designers -- to think like designers and work like designers. The narrow-gauge mindset of the past is insufficient for today's wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.