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The Evolution of the Design-Inspired Enterprise
內容大綱
Design is now understood as a core activity that confers competitive advantage by bringing to light the emotional meaning products and services have - or could have - for consumers, and by extracting high value from such emotional connections. This understanding is creating more design-focused enterprises in a wide variety of industries -- organizations that use consumer-centered product development to move quickly and effectively from intimate customer knowledge to successful product and service offerings. The authors explain how a focus on design translates into a focus on customers' true needs and unarticulated aspirations, ultimately creating better-informed, more nimble companies. They review six design strategies that can be used to bring a design focus to any organization.