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Managing Change, By Design
內容大綱
Combining design-process experts with business-content experts creates a capacity to envision and realize futures that are both desirable for stakeholders and viable for organizations. The authors, from leading design firm IDEO, show how organizations can look to tools from the field of design to help their leaders get in touch with their stakeholders' unarticulated needs and desires, and intentionally imagine and create futures based on the one thing that seems to remain relatively stable, even in times of great change: human behavior. When made a part of an organization's work processes and competencies, the design tools they describe can enable an organization to embrace change as a normal part of managing its business.