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Turning Design Thinking into Design Doing

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Whether your goal is to develop new products or services, a new way of marketing to your customers, or to reinvent your entire business model, 'design thinking' holds valuable clues as to how to get there faster and more efficiently. The author explains how to translate inspiration into implementation, providing seven steps to turning design thinking into design doing, By consciously fostering the right kind of emotional environment and following the seven guidelines outlined herein, an organization will be well equipped to follow suit.
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