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Social Innovation and Sustainable Development as Drivers of Growth
內容大綱
Unilever CEO Patrick Cescau describes how finding the 'sweet spot' between the needs of consumers, society and our planet is a complex task, but shows that it can be a significant source of competitive advantage for those who do it well. Cescau provides specific examples of how Unilever's presence in the emerging economies of Asia and Africa is contributing to the global development agenda, describing in detail the new business models his firm has created for products that meet social needs.