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Business Design: Becoming a Bilateral Thinker
內容大綱
The author argues that the emerging discipline of Business Design requires a particular combination of mindsets, methods and thinking skills that exercise the 'whole brain' and help develop a well-rounded capacity for agile thinking and adaptive doing. She explains how a combination of the right mindset (being) and a rigorous methodology (doing) unlock a person's thinking and describes six skills under each of the three headings (being/doing/thinking) that foster bilateral thinking and create a platform for enterprise success.