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Unveiling the Magic of Design: The Role of Synthesis
內容大綱
'Synthesis' is defined as a process or result of building up separate elements, especially ideas, into a connected whole. The author argues that this is an essential element of the skill of designing everything from products to services to strategies. He proposes that synthesis consists of two key stages: sensemaking and framing, describing in detail how each works. A better understanding of these concepts, he argues, will lead to the emergence of a professional methodology for 'innovation by design'.