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Creativity as a Matter of Choice
內容大綱
While a master chef or painter may welcome the freedom and flexibility associated with an enlarged set of options, does the average person benefit from more choice during problem solving? The authors show how the increased complexity inherent in increased options affects people and describe the research that led them to conclude that both individual and situational factors play a role in influencing creativity. They identify two important variables that managers must pay attention to in the quest for creative outcomes.