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Succeeding Through Radical Openness
內容大綱
Globalization and instant communication have changed the rules of the game for business. Today's organizations are being held to stringent and fluctuating sets of standards by unrelenting 'webs' of stakeholders who are quick to pass judgment on their behavior. In what is becoming an ultra-transparent world, every step and misstep is subject to scrutiny and every company with a brand or reputation to protect is vulnerable. The author argues that for most businesses, it increasingly makes sense to opt for openness. He describes three key elements of openness that modern organizations should embrace: transparency, opening up the business model and placing intellectual property in an open commons. In doing so, he says, a firm will embrace the three dimensions effective organizations for the 21st century.