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Going Digital: Building International Sales in a Digital Economy
內容大綱
Prosperous and growth-oriented small and medium-sized enterprises (SMEs) - generally defined as firms with fewer than 500 employees -- are vital to an economy's health. In our increasingly borderless digital society, the most promising growth opportunities for SMEs tend to lie in foreign markets. But doing business in foreign markets can be both difficult and costly, and as a result, most choose to operate domestically. But the authors argue that the opportunities far outweigh the risks. They encourage SMEs to take the plunge, describing the three challenges that digital markets present and how to build a reputation online beyond a firm's borders.