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From Blueprint to Genetic Code: The Merits of an Evolutionary Approach to Design
內容大綱
Designing objects is pretty straight forward; but as the world's problems become more complex, the traditional design process is being challenged. Many of the products and services created today are more like complex systems than simple objects; and as systems evolve, so must systems design knowledge. The author, CEO of IDEO, one of the world's most renowned design firms, describes the shift away from creating 'blueprints' to solve problems, towards an acceptance of the evolutionary nature of today's problems. He describes six characteristics of this emerging environment, which include 'accepting the fact that design is never done.'