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The Artisan Way: An Alternative Approach to Business as Usual
內容大綱
What could a family-run pig farm in France have to teach mainstream business folk about profit, market share and shareholder value? As it turns out, plenty. The author describes the 'artisan's approach' to value creation and the three ways that it differs from the traditional growth-obsessed firm. For one, instead of pursuing scale, artisans remain at a fixed size - but they exert control over the whole process, from end to end, achieving 'holism' over scale. In the end, she shows that the engine that keeps artisans running has a good chance of outlasting faster-burning models, and as such, it presents a working alternative worth considering.