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Secret Recipes: The Power of Culture in an Experience Economy
內容大綱
Why did United Airline's TED and Delta's Song fail while Southwest's similar model for low-cost air travel thrived? According to the author, it all comes down to company culture. Culture is one of those fuzzy terms that makes business analysts roll their eyes, he says, but its true power lies in the fact that, unlike other competitive advantages, it is nearly impossible to copy. He defines culture as 'the things that people in an organization do without thinking, often because of a precedent set by management'. As he shows, the roots of culture go very deep, and they lead companies like Southwest, Costco and IBM to the top of their industries.