The Waiting Game: The Psychology of Time and its Effects on Service Design

內容大綱
Waiting in line is a ubiquitous consumer experience, but it doesn't have to be a negative one. The author argues that service providers can foster positive experiences in several ways, by paying attention to the psychology involved in waiting. The 'psychology of time' includes three key factors: the important of progress; social comparisons; and the desire for social justice. When a service is designed with these in mind, the waiting doesn't have to be the hardest part.
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