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Energizing Innovation Through Design Thinking
內容大綱
Are you creative? When most adults are asked this question, their knee jerk reaction is to quickly answer, "no". Why? Because, says the author-the former head of design and innovation at Procter & Gamble-somewhere along the way, we were trained to no longer expect ourselves to be creative. She describes the five Design Thinking concepts that she has found to be the most useful in unleashing creativity and innovation.