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Team Alchemy: What Happens in the Spaces Between People
內容大綱
Creative insight is crucial to the success of nearly any business, and it's rarely the product of a single mind, no matter how brilliant. The author, a design and innovation strategist at Ziba, describes four key roles that show up in any creative team: Generators, Editors, Makers and Collaborators. She goes on to describe a few combinations of these roles that she and her colleagues have found to be particularly effective in getting to creative solutions.