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Creative Confidence: The Path From Blank Page to Insight
內容大綱
When most people think of the word, 'creativity', their mind immediately leaps to artistic endeavours like sculpture, drawing or music. You may believe that architects and designers are paid to be creative, but CEOs, lawyers and doctors are not. The authors-brothers who have worked for 30 years at the forefront of innovation at IDEO-call this misconception 'the creativity myth.' They describe two strategies (there are six more in their latest book) to help you get from 'blank page' to insight, and show that by embracing this challenge yourself, you will influence those around you to do the same. The article is excerpted from Creative Confidence: Unleashing the Creative Potential Within Us All (Crown Business, 2013) by Tom Kelley and David Kelley.