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Adopting a Market Mindset: Overcoming Hidden Barriers to Innovation
內容大綱
Based on their research on information-sharing processes at 20 multinational firms from a broad range of sectors, the authors describe some of the hidden barriers to innovation. These fall under three headings, they argue: knowing what's going on in the market; understanding the market; and using market information. Along the way, they propose some practical ideas for managers to innovate more successfully.