個案資料
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Dreaming: A Meta Skill for the Future
內容大綱
Imagination is what enables people to invent new business models, create differentiated products and services, and reframe a growing number of problems as opportunities. And yet we understand very little about how imagination works. The author shows that it has much in common with dreaming. He describes the key elements of the dream state and shows that the the number-one hazard for innovators is getting stuck in the 'tar pits' of prior knowledge. Once we learn the 'trick' of dreaming-of disassociating our thoughts from the linear and the logical-we can become wellsprings of originality.