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Succeeding in Fast-Growth Markets: Strategies for Smaller Players
內容大綱
Global trade has taken off over the past decade, and small and medium-sized businesses (SMEs) are reaping rewards in developing markets. The authors describe four political and four socio-economic challenges presented by these markets, and describe five strategies for surmounting these challenges, using examples of successful Canadian and British SMEs that are leading the way in fast-growth markets.