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Opportunity Knocks: Designing for the Emerging Chinese Middle Class
內容大綱
In his work at IDEO, the author has been closely studying a gigantic emerging market: the Chinese middle class consumer. In this article he describes three key aspects of this consumer's identity. Calling this consumer segment "a moving target", he says the important thing is to maintain a consistently human-centered approach aimed at uncovering latent needs. Businesses that continually develop their empathy and understanding of this group, he says, can meet the evolving needs of one of the largest new markets in history.