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A Tale of Storytelling: Its Allure and its Traps
內容大綱
Business leaders from Jack Welch to John Seely Brown are amongst a growing number of leaders advocating the power of storytelling. The author describes the key tenets of storytelling and shows why it is so naturally appealing to the human mind. For instance, because we are highly averse to uncertainty, we tend to embrace simplistic 'cause and effect' relations without questioning them. The problem is, when the story isn't true, such characteristics of stories becomes 'traps'. She provides four ways to escape story- formula infrastructure so that we don't fall into a 'no-exit storytelling trap'.