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Leadership Forum: The View from the C-Suite
內容大綱
Three veterans of the C-suite discuss the current business landscape and some of their key challenges past, present and future. Mark Barrenechea, CEO of OpenText, explains why "Big Data is a bit over-hyped"; Former MasterCard CMO (now Sotheby's CMO) Alfredo Gangotena describes his greatest challenge ever: marketing EuroDisney to Parisians; and Mountain Equipment Co-Op CEO Mark Labistour explains his affinity for Design Thinking, and the importance of working towards a "desired future state" for your customer.