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The Rules of Genius: An Innovator's Guide to Creativity
內容大綱
Most people define 'genius' as a person with a towering IQ; but the author argues that a genius is "anyone who turns insight into innovation, and in the process, changes our view of the world." He provides 10 time-tested principles to ignite an endless cycle of creative growth, including 'Feel before you think', 'See what's not there' and 'wish for what you want'. In the end, he shows that true innovation is an act of protest: a rebellion against rules that, in some cases, have hardened into laws. The job of the innovator, he says, is to defy those laws in the quest for creative solutions.