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The Networked Organization: How Smart Companies Turn Relationships into Competitive Advantage
內容大綱
Even in our global, technology-fueled economy, the authors argue that the quality of a firm's relationships-with customers, employees and suppliers-continues to be the single-best predictor of long-term success. The most deeply-networked organizations-like Wikipedia, eBay and Airbnb-soften the line between customers and employees to offer a wide range of relationship options, from 'strictly transactional' to 'enthusiastic participation'. This blurring of roles also influences the organization on the inside, improving employee retention by creating an environment where open communication and personal agency are encouraged.