個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The World's Most Innovative Companies: 4 Things That Differentiate Them
內容大綱
The authors present research indicating that four key attributes are critical to a robust innovation strategy: an emphasis on speed; the use of technological platforms; well-run (and very often lean) R&D processes; and the systematic exploration of adjacent markets. They discuss how to accomplish each and present examples from the world's most innovative companies, including Zara, GE and W.L. Gore.