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Lessons from Movement Makers: What Social Upheaval Teaches Us About Engagement
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In the business world, it's not common practice to look for strategy pointers from Black Lives Matter or the Idle No More movement; but it really should be. The author-who has worked with Microsoft, The Rockefeller Foundation and the Rainforest Alliance-argues that today's most successful companies have strong networks of highly-engaged people on their side, a strategy that social movements have been perfecting for decades. He describes three principles that enable social movements to foster such a high degree of engagement: shared purpose, clear roles and the right rewards.