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A Winning Formula: Disruptive Innovation + Jobs to be Done
內容大綱
New business opportunities stem from understanding the full landscape of 'jobs' that people are trying to get done on a daily basis. The authors begin by explaining two of Harvard Professor Clayton Christensen's best-known concepts: disruptive innovation and Jobs to be Done. Then, they argue that these theories are natural complements: Jointly, they show where incumbents are vulnerable and how customers hunger for new solutions. They introduce the 'Jobs Atlas', and show how it can be used to bridge the two theories and develop creative solutions for customers.