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Behavioral Science: The Answer to Innovation?
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Few people would argue that innovation is vital to every organization's growth and competitiveness. Yet most are still struggling to put it into practice. The author-a co-founder of BEWorks, a leading behavioral economics consulting firm-shows that regardless of industry, people struggle with having a 'paradoxical accountability' - for maintaining systems and ensuring their smooth operation, while simultaneously being expected to disrupt and improve those systems. She shows that Behavioural Science is leading the charge to provide innovators with a long-overdue method to tackle their problems-in a way that is measurable, observable, and testable, making innovation an ongoing reality for your organization.