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The Purpose Paradigm: Towards a Common Understanding of Corporate Purpose
內容大綱
Goal-based mission and vision statements have been around for decades and are widely accepted as a required practice for corporations. But as the post-pandemic economy takes shape, that definition of purpose has expanded significantly. The author argues that duty-based purpose - anchored in explicit values -has become critical for organizations to thrive. She describes the three pillars of duty-based purpose: values, social service and stewardship, providing rich examples. She then explains how to marry the goal and duty-based aspects of an organization's purpose. In a world where viruses can paralyze economies, climate change ravages communities, and the gap between the rich and the poor continues to widen, she makes it clear that this expanded conception of purpose must become a foundational aspect of every organization.