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Getting Engaged: Guidelines for Social Media Platforms
內容大綱
On social media platforms like Facebook, Twitter, YouTube and TikTok, value is created by individuals who are only loosely bound to the platform-and as a result, this type of organization requires very thoughtful oversight by its leaders. In this article, the authors present three governance mechanisms that should be thought-through and addressed in order to regulate user behaviour on social media. These include content moderation and user identification. They then present some of the key challenges and opportunities for platform leaders within each mechanism.