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StubHub (A): January 2004
內容大綱
Shortly after entering business school at Stanford's Graduate School of Business, Eric Baker and Jeff Fluhr decided that they would start a business focused on the secondary market for event tickets. Explores how Baker and Fluhr launched their company, the challenges they faced, and the strategies they pursued. Provides detailed information on company operations as well as on competitors, such as eBay. Positions readers to evaluate the original premise on which the company's growth plans were based--cost-effective customer acquisition through high-profile partners--and develop an alternative strategy.