個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Innovation at HP: The Role of the Innovation Program Office (IPO)
內容大綱
This case describes the work of the Innovation Program Office (IPO) within the Personal Systems Group (PSG) at technology company Hewlett-Packard (HP). It shows how this group solicits, qualifies and develops ideas for new products and services.