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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Google and Android in 2015 (C): Looking Towards the Future
內容大綱
By 2015 Google's Android operating system had been deployed on over one billion units worldwide. The firm had been happy with the high market segment share achieved on mobile phones, but new challenges were arising: advances by traditional competitors such as Apple and Facebook, potential fragmentation of the Android OS, new market dynamics in China and India, and the complexity of managing a large organization which sometimes had diverging goals in different product groups. This case explores how Google confronted the strategic opportunities facing the company around Android, including maintaining strong performance while being nimble enough to expand into new markets.