個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Power of Product Recommendation Networks
內容大綱
Much as relationships in social networks have been analyzed to understand and influence how ideas flow among people, researchers wondered whether it might be possible to use the structure of product recommendation networks online to understand or influence how demand flows among products. The short answer is yes, and the implications for marketers are important.